A Media Partner Focused on Better Advertising Decisions
GW Media is a Louisiana-based media buying and advertising firm serving businesses, law firms, nonprofits, advocacy organizations, and other organizations that need strategic media placement and digital advertising.
Built for Clients Who Need Strategy, Not Just Ad Space
GW Media helps clients plan, place, manage, and optimize advertising campaigns across multiple platforms. We work across television, streaming, digital, radio, search, social, and more — selecting channels based on the audience we need to reach.
Clients come to us when advertising has become fragmented across vendors, or when they need a plan before committing a budget.
Every Dollar Should Have a Job
Our philosophy is simple: advertising decisions should be driven by objectives, audience, and market realities — not by whichever platform is easiest to buy.
That means being honest about what a budget can accomplish, recommending the mix that fits, and measuring results so the plan can improve over time.
Meet Kelby Daigle
Kelby Daigle is a media, marketing, and business strategist with experience spanning television advertising, digital media, political consulting, recruiting, entrepreneurship, and campaign strategy.
Before launching GW Media, Kelby worked in television advertising sales with KLFY/Nexstar, where he gained hands-on experience with broadcast television, digital advertising, connected TV, streaming, audience targeting, media planning, and client strategy.
He has also spent more than eight years working in political consulting and campaign strategy, helping candidates and organizations with messaging, voter outreach, advertising, media strategy, and campaign operations.
Kelby is also the founder of Leauxcal, a Louisiana-focused social media and community platform, and Geaux Win Strategies, a political consulting and public affairs firm.
He holds a Bachelor of Science in Marketing from LSU Shreveport and an Associate degree in Business from South Louisiana Community College.
His approach to media buying is simple: understand the client's goals first, then build the advertising strategy around the audience, market, budget, and platforms that make the most sense.
Work With GW MediaHow GW Media Builds a Media Plan
Discovery
We learn about your organization, customers, goals, geography, and advertising budget.
Strategy
We determine the right combination of platforms, audiences, messaging, and media.
Placement
GW Media coordinates media buying, campaign setup, targeting, scheduling, and launch.
Optimization
We monitor campaign performance, make adjustments, and help clients understand what is working.
Local Market Knowledge. Multi-Market Reach.
GW Media understands how advertising works in Louisiana — the stations, the markets, the seasons, and the competitive dynamics that shape a campaign here.
That same planning process travels. Because campaigns are built around audience and platform rather than a single market, GW Media supports clients advertising across multiple markets and regions.
"Louisiana-based. Built to compete anywhere."
Clients work directly with someone who knows their campaign, their market, and their goals — from the first conversation through optimization.
Let's Talk About Your Next Campaign
Schedule a conversation to walk through your goals, markets, and advertising budget.